fit.ter_

5 weeks - ux design

Project Brief:

Redesign and reframe an activity tracker through the lens of positive design.

What is it?

A game based training and fitness tracking app.

What does it do?

It uses the theme of communicating with your future self from a different dimension who is in considerably better shape.

 

Research:

 

I chose to focus on people who are middle aged and who find it difficult to balance work with exercise. I then developed questions looking for insights based on their habits, what their attitude to exercise is and how they balance work with exercise.

 

Findings:

 

 

From the interviews, I was trying to see what their main motivation was to exercise. The main motivation was of individual and personal gain.

 

It was also found some of the interviewees that did not have a fitness tracker were not really interested in statistics.

 

There was a general opinion on the appreciation of the simplicity of going out for a walk or run as opposed to the serious nature of current fitness trackers and apps.

“I remember when I was in school I would avoid the school runs at all costs, it was like a curriculum. The was a lot of authoritarian rules around it. Why would you run under the disciplines of the school while you could run wild in the park on your own.”

- Gerry, 58 

 

 

From the insights derived from those interviews, I developed 2 key personas to develop "How Might We's".

How Might We's:

• How might we contrast the systematic/ serious nature of contemporary fitness apps and fitness trackers?

• How might we motivate the user in an approachable/lighthearted manor?

• How might we keep the user engaged with the app?

• How might we show the users progress within a non formal manor?

 

Concept:

 

The main concept I wanted to achieve was an app that was based around the theme of communicating with your future self who would be you fitness advisor. Your future self who is in exceptional health, is communicating to you 5 years from now and would like to make sure you become as fit as them by motivating you to perform the runs they did in their past. 

 

Overall, through sketching and iterations, I made a mini brief consisting of these features;

 

  • Gamified theme of app based around the user registering for a multidimensional fitness network to achieve a roleplaying experience. 

 

  • The app is treated as a form of communication with your future self. You will receive passive assignments in the form of a run from your future self informing you of what trail you will do within the coming days.

 

  • Graded system based on how well the user performs a run their future self did at that time. Score is based on time, distance and punctuality.

 

  • Tracking system that gradually increases the users intensity of activity... but in a funny way.

 

Sketches to Mid Fi:

I wanted to ensure that the app was simple to use to compliment the simplicity of leaving your house and going for a walk or run. I also decided that your future self would feature throughout the app for comedic relief. The theme of the app was communicating with your future self so a matrix-esque aesthetic was the goal.

"Start Run" Screen Sketch

"Start Run" Screen Mid Fi V.1

"Statistics" Screen Sketch

"Statistics" Screen Mid Fi V.2

"During Run" Screen Sketch

"During Run " Screen Mid Fi V.1

Hi Fi:

Based on user testing from the mid fi flows, it was understood that the theme of the app had to be more consistent. The theme's aesthetic was executed in the hi fi with a darker and mathematic style. 

"Start Run" Screen HI fi V.1

"Statistics" Screen Hi Fi V.3

"During Run " Screen Hi Fi V.3

"Past Run" Screen Hi Fi V.2

User Testing:

 

User testing was generally positive. Users found that the aesthetic was quite dull however it suited the theme of the app. They liked the concept of being contacted by a future version of themselves and found that the humour was potentially effective in terms of motivating them to exercise.

 

"It's funny and humour brings positivity and positive energy."

Outcome:

Tap top right corner of image below to see features and main user flow

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